One of the biggest challenges organizations encounter today is how to generate quality leads. This means obtaining an accurate email address and telephone number for prospects. The pandemic and work from home phenomenon has made this even more challenging as many people are not available in their offices to answer a call. Instead, they are working from their cellphones which are less readily available.<\/p>\n
ZoomInfo Technologies has blasted its way onto the scene with their must-have tool ZoomInfo. This tool is primarily for businesses who target leads in a business-to-business environment and is revolutionizing how businesses operate globally.<\/p>\n
The firm specializes in providing contact information for business-to-business leads with highly accurate data. So accurate in fact that they guarantee that they deliver data that is 95% accurate.<\/p>\n
This means you get names, titles, cellphone numbers, email addresses \u2013 with significant accuracy. What\u2019s more the tool also enables you to generate lead lists by intent data which enables you to create highly customized sales campaigns.<\/p>\n
How does that work? Say for example you sell IT services. When generating your list, you can indicate the title and location of prospects you want to target and then add intent criteria: for example: \u201cIT Services\u201d. ZoomInfo will then generate a list of only prospects that have searched for, or shown interest online in IT services. Now you can ensure that that list only receives correspondence relating to that service and higher conversions are achieved because you are messaging a lead with content directly tied to something they are interested in.<\/p>\n
How does ZoomInfo deliver such high-quality data? The company started out building its data in niche markets, ensuring it was up to date and complete, and then moved over to more and more markets as it grew. This allowed it to maintain the same level of high precision data in many industries.<\/p>\n
ZoomInfo also ensures high quality data because their rosters are maintained by a machine learning and artificial intelligence engine that pulls from millions of unique sources. This engine decides which data is accurate enough to publish on the ZoomInfo platform and updates it in real time whenever a company’s attributes change. Changes can include but are not limited to the onboarding of new employees, the launch of new products, and the opening of new locations.<\/p>\n
All in all, ZoomInfo helps salespeople and marketers to reach decision-makers. It\u2019s a cloud-based platform that leverages millions upon millions of data points to empower salespeople to find people in businesses and in organizations that are actually the real and final decision-makers. From there the sales and marketing teams can target them, reach them, and sell to them.<\/p>\n
In addition, the tool offers a number of add-ons like engage which enables you to launch automated sales campaigns linked to specific sales people. This option ensures that regardless of how busy your sales people get, there are always solicitations going out to new leads. They also have a chat bot add-on for incorporating the solution into your website and offering chat bot support.<\/p>\n
ZoomInfo is the tool of the 21st century for targeting potential customers, understanding their needs and catering to exactly what would benefit them most. With such a tool under their belts, companies can hope to grow their revenue and witness increased continuous success.<\/p>\n