{"id":656,"date":"2014-03-19T09:49:56","date_gmt":"2014-03-19T09:49:56","guid":{"rendered":"https:\/\/www.innovators.org\/?p=656"},"modified":"2017-01-10T10:49:35","modified_gmt":"2017-01-10T10:49:35","slug":"blog-series-1-communication-strategy-transparency-the-ceo-viewpoint","status":"publish","type":"post","link":"https:\/\/www.innovators.org\/stage\/blog\/blog-series-1-communication-strategy-transparency-the-ceo-viewpoint\/","title":{"rendered":"Blog Series #1: Communication Strategy: Transparency &#8211; The CEO Viewpoint"},"content":{"rendered":"<p>We all know that communication within an organization is essential \u2013 this is nothing new \u2013 but the significance of how and what leaders choose to communicate is often undervalued. With this in mind, we thought we\u2019d share our thoughts on having a transparent communication strategy and why having one is critical.<\/p>\n<p>CEOs don\u2019t necessarily explain why certain tasks are assigned or their importance \u2013 they just assign them and expect them to be completed. But without a strategic explanation, these are just hollow words.  Task assignment provides the perfect opportunity to mentor an employee, and create team alignment. If an employee doesn\u2019t see the importance, the end goal, etc., they are just following blindly \u2013 continuing on without questioning or considering how the tasks fit into the bigger picture.<\/p>\n<p>So what are the greatest benefits of a transparent communication strategy?<\/p>\n<p>&#8211;    It builds trust. Don\u2019t underestimate your employees\u2019 intelligence by holding back information. There is a big difference between being cautious and being secretive, and being secretive, when communicating with employees, only works to create dissention in the ranks. By being open, you show your employees that you trust them.<\/p>\n<p>&#8211;    It gets the entire team aligned. Being transparent gives team members the chance to see what is going on, when it is going on, and why that matters with regard to the task they are being expected to complete. This is especially crucial when it comes to implementing change. Making sure everyone is on board is the only way to ensure change is accepted.<\/p>\n<p>&#8211;    It avoids surprises. When employees have the information they need to perform, and understand the bigger picture, providing feedback and dealing with issues is far more effective.<\/p>\n<p>&#8211;    It creates purpose.  Employees who operate with purpose are conscientious, responsible, goal oriented and engaged in the company.<\/p>\n<p>Ok, you might be thinking that this is far more complicated to put into practice. And we admit, it can sometimes be a challenge to decide what to communicate to your team versus what to hold back. This is where the concept of assigning tasks with an explanation reigns supreme \u2013 the idea that employees don\u2019t really need to know everything can quickly kill momentum. But when considering what to share, try to avoid falling back on the idea that the information isn\u2019t necessary. Sure, some knowledge is not required, but there are things that employees should know in order to remain committed and perform at their best.<\/p>\n<p>The concept of transparent communication is simple \u2013 be honest and open, and the benefits will become evident very quickly. Also, be consistent \u2013 transparency should be a continued method of communication. Creating an open dialogue between employees encourages innovation within an organization. After all, innovation isn\u2019t the sole responsibility of those at the top, nor does it come solely from the top.<\/p>\n<p>For more about approaching transparency when it comes to your communication strategy, Innovators Alliance can help. Contact us today by calling 1-905-332-0340.<\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content --><span class=\"et_bloom_bottom_trigger\"><\/span>","protected":false},"excerpt":{"rendered":"<p>We all know that communication within an organization is essential \u2013 this is nothing new \u2013 but the significance of how and what leaders choose to communicate is often undervalued. With this in mind, we thought we\u2019d share our thoughts on having a transparent communication strategy and why having one is critical. CEOs don\u2019t necessarily [&hellip;]<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":4,"featured_media":658,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[12,16,17],"tags":[],"class_list":["post-656","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-to-innovate","category-workplace-culture-innovation","category-business-process-innovation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Blog Series #1: Communication Strategy: Transparency - The CEO Viewpoint - Innovators Alliance<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Blog Series #1: Communication Strategy: Transparency - The CEO Viewpoint - Innovators Alliance\" \/>\n<meta property=\"og:description\" content=\"We all know that communication within an organization is essential \u2013 this is nothing new \u2013 but the significance of how and what leaders choose to communicate is often undervalued. 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