According to a 2018 Salesforce survey, well over half (57%) of all salespeople fail to hit their quotas. Most salespeople, in our experience, are not getting in front of enough qualified prospects. Most of them have a close ratio that is not what it should be and far too many of them rely on discounting and other marketing gimmicks to close sales—a habit that cuts margins and hurts companies..

The good news is that sales performance can be improved— dramatically and permanently. But to make that happen, you must know where to begin, and that means understanding the root cause of the problems.

Join us on Wednesday, February 21st, for an interactive workshop hosted by John Dobrowolsky,. In this session, John will delve deep into the pivotal role sales plays in determining your company’s success. John will introduce you to methods that provide an honest, no-nonsense, dignified approach to selling, that gives the salesperson equal business stature with buyers.

Learn how to seize control of the selling process, lead buyers as a trusted consultant, and navigate the evolving sales landscape. Contrary to common misconceptions, selling is a noble profession, and the workshop aims to equip participants with tangible, teachable skills that promise success in the ever-changing world of sales.

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BIO: John Dobrowolsky, Sandler

With over 25 years of experience, John Dobrowolsky is an award winning seasoned professional specializing in strategic sales, marketing, and management collaborations with hundreds of entrepreneurs across the U.S. and Canada. His expertise spans various industries, including information technology, automotive, robotics, manufacturing, and agriculture, where he consistently delivers smart and straightforward solutions.

Before joining Sandler, John served as the Director of Business Growth at Qualcomm. Sandler has a worldwide network of over 250 sales and leadership experts and works with thousands of clients, ranging from entrepreneurs to Fortune 500 companies. We have also collected and curated best practices from world-class partners like HubSpot, Gong, Vidyard and others.

Holding both a Masters of Business Administration Degree and a Masters of Social Work Degree from the University of Windsor, John brings a unique blend of business acumen and a social perspective to his endeavors. He is deeply involved in the community, contributing as a hockey and soccer coach for youth, earning the distinct honor of two-time Coach of the Year for the Tecumseh Shoreline Minor Hockey Association. He also lends his expertise to budding entrepreneurs through initiatives with the Windsor Essex Small Business Centre and Junior Achievement. John is an annual contributor to the Sales Management Course at the University of Windsor.

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