When I was selling cars in my early twenties, I was one of four salespeople at our...
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Category : Business Innovation
Strengthen Your Trademark, Strengthen Your Business
When choosing a trademark that will be the face of your brand, it is important to remember that while a trademark may be strong from a business perspective, building its value in the marketplace will depend on your ability to protect it. The goal of any good trademark...
Why Your Company Is Failing to Innovate
An executive recently said to me: “Our company has become very innovative. We have hundreds of ideas that we have analyzed and know are right for our future. We just haven’t been able to bring them to market yet.” Strike one, strike two and strike three. This...
Top 3 Reasons Your Business Must Innovate (Yes: YOU!)
Why does innovation matter – more than ever – for businesses in today’s world? Innovation isn’t just a buzzword; it’s a powerful technique that growing, profitable, and forward-thinking businesses are using every day. It’s when you apply new processes, models, and...
Are you BIG in your organization? The Big Idea Guru!
The Big Idea Guru: it is no secret, there is always one who shoulders the burden within an organization, carrying the torch and manning the sails. Perhaps this is intentional, perhaps it is not, but sometimes those of us in this position get stuck in it, either by...
