Business Overview
Core Online Marketing (www.coreonlinemarketing.com) was founded in 2004 to help small and mid-sized businesses develop and execute a systemized approach to marketing and sales, ultimately driving sustained revenue growth.
In 2010, Core made a strategic decision to concentrate exclusively on online marketing because the company recognized the buying process was fundamentally changing; prospective buyers (both B2B and B2C) were increasingly going online to find and evaluate potential product and service providers.
Core also concluded it could generate a better return on investment for its clients by concentrating the limited marketing budgets small and mid-sized businesses typically have on online activities.
Today, Core is an outsourced, strategic online marketing company for small and mid-sized businesses, and because of changing buying behaviour, an integral part of their clients’ long-term success.
Our Target Markets
Core Online Marketing works with small and mid-sized businesses throughout North America, across all industry sectors.
Ideal clients are those who are committed to making online marketing a critical element of their business development activities, and who understand it’s about the “long game”.
As a matter of policy, Core will not work with more than one company within an industry sector.
What Differentiates Us and How We’re Innovative
Core distinguishes itself from other online/digital marketing companies through its focus on using online mechanisms to optimize every phase of the business development process: lead generation, lead nurturing, conversion, and post-sales.
By concentrating on the end-to-end business development process or “buying cycle”, Core assists its clients in generating new opportunities, maintaining healthy sales pipeline, increasing conversion rates, and maintaining value-based relationship with existing customers.
Core’s model starts with a strategic online plan that focuses on long-term, sustainable growth. Core then builds the appropriate online infrastructure and provides on-going execution support for all online marketing activities.
Businesses don’t have to work with multiple third-parties; Core takes care of all of their requirements – from planning, to implementing online mechanisms/technologies, to relentless execution – all for the cost of adding one full-time equivalent.
To effectively execute this high-touch strategic approach, Core must constantly refine its planning methodology, service delivery, and business model. The company is also making investments in custom-developed software to support its innovative processes.
How Innovators Alliance Assists Us on Our Innovation Journey
Core has been a member of Innovators Alliance for one year, and Innovators has been instrumental in making innovation an everyday activity for the company.
By using the Innovators Alliance “Innovation Journey” methodology, Core has identified its process improvement opportunities and has been executing an action plan to ensure its innovative processes continue to differentiate it from competitors.
The proof that this approach is working is that 50% of the clients Core has secured over the past year had been working with other online marketing companies, but were not getting the desired support or results.
In order to retain these clients, Core must continually raise the bar and create greater value. Innovators Alliance provides a constant reminder that in this high-paced industry, you can never get complacent.
